靠谱的西班牙语翻译哪里实惠（为21个西班牙语国家的近10亿消费者提供西班牙语翻译服务）

靠谱的西班牙语翻译哪里实惠（为21个西班牙语国家的近10亿消费者提供西班牙语翻译服务）如果您的业务、服务或主要产品的目标消费者使用英语以外的语言，您的树就算倒塌，十亿西班牙消费者也什么都听不到。If the target consumer for your business service or overarching product speaks a language other than English your tree just fell and a billion Spanish consumers saw and heard nothing.在目前这种充斥着中小型初创企业的市场中建立一个成功的全球业务是一个十分困难的目标，比如单论美国就有627000家这样的企业。然而，西班牙语翻译服务是实现这一目标的桥梁。Many businesses are passionate about sustainable consumption others have a

本文选自：GALA

译文：云译科技

审校：张一帆

Realizing the goal of building a successful global business in this current marketplace which is populated with new start-ups of small and medium size in numbers like 627 000 in the United States alone could be considered daunting. However Spanish Translation Services are a bridge to achieve such an ambition.

在目前这种充斥着中小型初创企业的市场中建立一个成功的全球业务是一个十分困难的目标，比如单论美国就有627000家这样的企业。然而，西班牙语翻译服务是实现这一目标的桥梁。

Many businesses are passionate about sustainable consumption others have a brand or service that they wish to offer that improves lives or that adapts to the consumers constantly changing lifestyle. Whatever the product business to business offering or service might be reaching an enormous number of consumers is the goal. However “if a tree falls in the forest and no one is there to hear it does it make a sound?” Not if it cannot be witnessed and understood.

许多企业都热衷于可持续消费，其他企业则希望提供品牌或服务来改善生活，或者适应不断变化的消费者生活方式。无论产品、B2B产品或服务是什么，最终的目标都是落地到数量巨大的消费者中。然而，如果不能被看见和理解，“就算有树倒在林中，无人听见，岂能说它发出了声音呢”。

If the target consumer for your business service or overarching product speaks a language other than English your tree just fell and a billion Spanish consumers saw and heard nothing.

如果您的业务、服务或主要产品的目标消费者使用英语以外的语言，您的树就算倒塌，十亿西班牙消费者也什么都听不到。

Reaching the Spanish Consumer with Spanish Translation Services

通过西班牙语翻译服务接触西班牙语消费者

Every market is different with its own unique needs and expectations. Due to today’s globalization and the availability of every kind of product and service consumers tastes are beginning to converge and yet every marketplace has its unique needs and expectations. When connecting with Spanish speaking consumers their driving motivation is often stimulated by a need to know “why” they should purchase a service or product. However it is hard if not impossible to convey the “why” without Spanish translation services

每个市场都是不同的，它们有自己独特的需求和期望。由于当今的全球化，以及各种产品和服务的可用性，消费者的品味开始趋同，但每一个市场都有其独特的需求和期望。在与讲西班牙语的消费者联系时，他们的购买动机常常受到了解他们购买服务或产品的“原因”的刺激。然而，如果不提供西班牙语翻译服务，就很难传达“为什么”

Know Your Target Audience – And How to Communicate with Them

了解目标受众以及如何与他们沟通

The growth of the Spanish speaking population within the United States and in the 21 countries around the globe is phenomenal. Their language is more widely spoken than any other language except for English and Mandarin. Nearly 500 000 million people speak Spanish. What businesses need to understand about the Spanish language is that it is very complex. Many English words have no Spanish equivalent. All of the necessary linguistic nuances that are present in the Spanish language must be embraced in any accurate translation which is why finding a Spanish translation service is imperative in bringing accuracy and localization to the translation. It is imperative to avoid offending the audience or their language culture.

在美国和全球21个国家，讲西班牙语的人口正以惊人的速度增长。他们的语言比任何其他语言都广泛的被使用着，除了英语和中文普通话，将近5000亿人会说西班牙语。企业需要了解的是西班牙语非常复杂，许多英语单词没有西班牙语对等词。在任何准确的翻译中都必须包含西班牙语中存在的所有必要的语言细微差别，这就是为什么寻找西班牙语翻译服务对翻译的准确性和本土化至关重要。避免冒犯听众或他们的语言文化是当务之急。

Content advertisements brochures leaflets and product information cannot easily be literally converted from English to Spanish without blurring the meaning or causing confusion unless a skilled human and possibly a “native” speaking translator is working to make the words precise and accurate for the target audience. Spanish speaking consumers love brands that contain healthy ingredients are kind to the environment and offer an answer as to why the goods and services or a B2B offering is desirable. They require motivation.

内容、广告、宣传册、传单和产品信息如果不是一个熟练的译员或者从事“本地化”的人来努力使单词准确无误地传达给目标受众的话是很难保证不模糊其含义或造成混乱的，英语没有办法简单直接的转化为西班牙语。讲西班牙语的消费者喜爱含有健康成分、对环境友好的、并且能够回答为什么他们的产品和服务，或者B2B产品是优秀的品牌。他们需要购买的动力。

Tapping into the Explosive Exponential Growth of Spanish Markets – Ka-Ching

深入解读西班牙市场的爆炸式增长

In 2019 the Hispanic population in the United States reached 59.9 million. In disposable income this equates to an enthusiastic buying power of 1.7 trillion. These engaging under age 30 consumers have embraced the ability to purchase flavorful foods beauty and personal care products the latest technology including computers phones satellite music home décor pet care products and many other items which have flooded the market.

2019年，美国的西班牙裔人口达到5990万人。在一次性收入中，这相当于1.7万亿“热情的”购买力。这些30岁以下的消费者拥有购买美食、美容产品和个人护理产品的能力，以及最新技术，包括计算机、电话、卫星音乐、家居服务、宠物护理产品和许多其他产品，这些产品已经涌入市场。

Walmart and L’Oréal noted the potential for profit and hired translators to assist in offering products specifically designed for these consumers. In each instance the Spanish content outperformed English by 28%. The bottom line here reveals that Spanish people a diverse group which includes Mexican and Cuban Hispanics Latinos Argentinians and many more is willing to spend.

沃尔玛和L'Oréal意识到了潜在的利润，并雇佣了翻译人员来协助提供专为这些消费者设计的产品。在每一个例子中，西班牙语的内容比英语的内容多28%。这里的底线显示西班牙人是一个多元化的群体，包括越来越多的墨西哥和古巴裔西班牙人、拉丁裔人、阿根廷人和许多其他人，更愿意消费了。

The scarcity of well-designed Spanish language websites creates a gap or huge consumer need which your business can fill by designing a customized domain offering users the ability to toggle between languages to find products and services which are relevant and culturally on point to motivate multi-generational purchasing. All of this requires robust Spanish translation services not only web translation but product service and creative Spanish translation services that convey your critical value props in their natural language

设计良好的西班牙语网站的稀缺性，通过设计定制的领域，为用户提供在语言之间切换的能力，找到相关的产品和服务，并在文化上有针对性地激励多代人的购买，为您的业务创造了一个可以填补缺口或巨大的消费者需求的机会。所有这些都需要强大的西班牙语翻译服务，不仅是网络翻译，还需要产品、服务和创造性的西班牙语翻译服务，以消费者们的母语传达您的关键信息与价值。

Two Critical Components for Ensuring Powerful Consumer Engagement

确保强大的消费者参与的两个关键因素

First there is no “one size fits all” in appealing to the diverse numbers of Spanish speaking people. Neither the English nor the Spanish language is precise. Both have slang colloquialisms and phrases which are not easily translated to keep the same definition in another language.

首先，在吸引不同数量的说西班牙语的人时，没有“一刀切”。英语和西班牙语都不精确。这两种语言都有俚语、口语和短语，很难在另一种语言中保留相同的定义。

Obtaining the skills of a highly skilled Spanish translation service provider who can craft and “trans-create” content which connects to the passions and emotions of your Spanish consumers without word-for-word direct translation is vital to your success. It can be done and its effectiveness is significant in stimulating powerful engagement resulting in high volume sales.

寻找一个可以熟练制作和“创译”内容的西班牙语翻译服务提供商，这种内容与您的西班牙语消费者的激情和情绪相关，而不需要逐字直译，这对您的成功至关重要。这一点是可以实现的，而且其有效性非常显著，能够促进强有力的互动，从而实现大量销售。

Secondly contemplate the use of a strong mobile marketing and advertising campaign one that is stimulating and culturally engaging for your young Spanish speaking target group incorporating their tremendous love for smartphones music and sports.

其次，考虑创办一个强大的广告与移动营销活动，这可以激发和文化吸引力的年轻西班牙语目标群体，结合他们对智能手机、音乐和体育运动的巨大爱好。

To truly engage excellent Spanish translation services coupled with respect for their passions and interests and ultimately providing the products B2B offerings and services they desire are the necessary components for

motivating and engaging long lasting business success in this untapped billion consumer market.

要真正参与优秀的西班牙语翻译服务，同时尊重他们的热情和兴趣，并最终提供他们所希望的产品、B2B产品和服务，是在这一未开发的10亿消费市场中激励和参与持久业务成功的必要组成部分。