电子商务的物流模式论文（周二博士论文打卡五电子商务供应链物流服务模式优化策略研究精读）
电子商务的物流模式论文（周二博士论文打卡五电子商务供应链物流服务模式优化策略研究精读）Dear youShare interests spread happiness increase knowledge and leave behind beauty.今天小编为大家带来博士论文《电子商务供应链物流服务模式优化策略研究》精读（5），欢迎您的用心访问！本期推文阅读时长大约5分钟，请您耐心阅读。
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亲爱的您，
这里是LearingYard学苑！
今天小编为大家带来博士论文《电子商务供应链物流服务模式优化策略研究》精读（5），
欢迎您的用心访问！
本期推文阅读时长大约5分钟，请您耐心阅读。
Share interests spread happiness increase knowledge and leave behind beauty.
Dear you
this is LearningYard Academy!
Today Xiaobian brings you the intensive reading of the doctoral dissertation "Research on the Optimization Strategy of E-commerce Supply Chain Logistics Service Mode" (5)，
welcome your visit carefully!
This tweet will take about 5 minutes to read . Please read it patiently.
内容提要
亲爱的读者大家好，今天开始小编将为大家带来博士论文《电子商务供应链物流服务模式优化策略研究》的精读系列（5），本期将为大家介绍论文的第三章基于平台运作情境的电子商务物流服务模式优化研究，快来跟随小编一起学习吧！
Hello dear readers today the editor will bring you a doctoral dissertation "Logistics Service Model of E-commerce Supply Chain"Intensive Reading Series of Research on Optimization Strategies（5）. This issue will introduce the therd chapter of the thesis which is based on the optimization study of e-commerce logistics service model in the platform operation context Come and follow the editor to learn!
正文
作者在引言中首先介绍了电子商务平台的销售模式和物流服务提供的方式，引出了本文探讨的四种供应链典型情景：电子商务平台采用转售模式，物流服务由产品供应商提供；电子商务平台采用转售模式，并为产品提供物流服务；电子商务平台采用平台模式，物流服务由产品供应商提供；电子商务平台采用平台模式，并为产品提供物流服务。
In the introduction the authors first introduce the sales model of e-commerce platforms and the way logistics services are provided leading to the four typical supply chain scenarios explored in this paper: e-commerce platforms adopt the resale model with logistics services provided by product suppliers; e-commerce platforms adopt the resale model and provide logistics services for products; e-commerce platforms adopt the platform model with logistics services provided by product suppliers; and e-commerce platforms adopt the platform model and provide logistics services for products.
虽然电子商务平台销售模式和供应链服务渠道选择问题已获得较多关注，但目前但鲜有研究探讨物流服务模式对电子商务平台最优销售模式选择的影响，并且少有研究在传统零售商/电子零售商可自主选择销售模式的情形下探讨物流服务，因此第三章将构建由一个产品供应商、一个电子商务平台和众多异质性消费者组成的电子商务供应链系统，考虑电子商务平台销售模式与电子商务物流服务模式之间的交互作用与影响，重点分析四种电子商务供应链情境，以弥补研究的不足。
Although the issue of e-commerce platform sales model and supply chain service channel selection has received more attention few studies have explored the impact of logistics service model on the selection of optimal sales model of e-commerce platform and few studies have explored logistics service under the scenario that traditional retailers/e-retailers can choose their own sales model so Chapter 3 will construct an e-commerce supply chain system consisting of a product supplier an e-commerce platform Therefore Chapter 3 will construct an e-commerce supply chain system consisting of a product supplier an e-commerce platform and many heterogeneous consumers and consider the interaction and influence between the e-commerce platform sales model and the e-commerce logistics service model focusing on four e-commerce supply chain scenarios to fill the research gap.
接下来构建模型，给出了模型中涉及到的参数，介绍了四种供应链情景下的博弈顺序。
Next the model is constructed the parameters involved in the model are given and the order of the game in the four supply chain scenarios is introduced.
在具体的模型分析环节，首先求解不同电子商务供应链情境下的最优决策；然后，通过比较不同电子商务供应链情境下的最优价格、物流服务质量、企业利润、消费者剩余和社会福利来检验不同供应链情境的运作效率与效果；接下来，在考虑产品供应商和电子商务平台决策顺序的条件下，探讨均衡的电子商务供应链情境；最后，提供实例数据以验证本章研究结论的实践意义。
作者依次分析了四种情景的利润函数和最优价格、物流服务质量等不同因素的函数。并通过比较这些因素来检验供应链的运营效率，比较RS、RP、MS 和 MP 情境下的这些因素的大小，分析不同情景下的最优决策。
In the specific model analysis session the optimal decisions under different e-commerce supply chain scenarios are first solved; then the operational efficiency and effectiveness of different supply chain scenarios are examined by comparing the optimal price logistics service quality corporate profit consumer surplus and social welfare under different e-commerce supply chain scenarios; next under the condition of considering the decision sequence of product suppliers and e-commerce platforms the Next a balanced e-commerce supply chain scenario is explored taking into account the decision sequences of product suppliers and e-commerce platforms; finally example data are provided to verify the practical significance of the findings in this chapter.
The authors analyze the profit function and the function of different factors such as optimal price and logistics service quality for the four scenarios in turn. They also examine the operational efficiency of the supply chain by comparing these factors comparing the magnitudes of these factors in the RS RP MS and MP scenarios and analyzing the optimal decisions in different scenarios.
进一步考虑电子商务平台和产品供应商之间的交互作用，以探讨均衡的电子商务供应链情境。采用逆向归纳法进行分析，首先探讨产品所有者对不同物流服务模式的偏好，然后，基于产品所有者对物流服务模式的偏好，进一步分析电子商务平台对不同销售模式的偏好。
一些企业通常能够以更低的成本提供更高质量的物流服务。因此作者又对主模型进行拓展，考虑电子商务平台和产品供应商具有差异化物流服务成本/能力的情景，此外还分析了考虑企业提供物流服务时既产生变动成本又产生固定成本的市场情景。最后基于以上分析对本章的研究成果进行了总结。
The interaction between e-commerce platforms and product suppliers is further considered to explore the balanced e-commerce supply chain scenario. A reverse induction approach is used for the analysis to first explore the preferences of product owners for different logistics service models and then based on the preferences of product owners for logistics service models the preferences of e-commerce platforms for different sales models are further analyzed.
Some companies are usually able to provide higher quality logistics services at lower costs. The authors therefore extend the main model again to consider scenarios where e-commerce platforms and product suppliers have differentiated logistics service costs/capabilities in addition to analyzing market scenarios that consider firms that incur both variable and fixed costs when providing logistics services. Finally the findings of this chapter are summarized based on the above analysis.
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参考资料：Deepl翻译
参考文献：覃雪莲. 电子商务供应链物流服务模式优化策略研究[D].华中科技大学 2021.
