霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）

逗爷 2023-03-27 16:48:58 687

霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）这家旗舰店的独特之处在于，除了包括棒球用品在内的运动服装外，还加入了其他商品种类，这与其他的DESCENTE BLANC专卖店显然非常不同。 We installed fully openable storefront windows to blur the boundary between inside and outside so that people can casually drop by. In addition a standing tea bar “Susumu Tea Shop” is provided on the first floor so that customers can take time to stay and fully enjoy the store. 首先，我们需要让DESCENTE的视觉呈现更加吸引眼球，从而刺激人们进来一探究竟。因此，建筑的外立

设计 \ Design：Jo Nagasaka / Schemata Architects

摄影 \ Photography Credits：Kenta Hasegawa

霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）(1)

这是一家全新的DESCENTE服饰品牌旗舰店，该建筑位于东京明治多利大道和一条小街的交叉口，周围的建筑相对较少，从远处就可以清楚地看到，但由于一楼和正面道路之间的高度差异，原始建筑有一种不太吸引人的氛围。因此，Jo Nagasaka开始把改善这种状况作为首要任务来设计。

This is a new DESCENTE flagship store. Located at the intersection of Meiji-dori Avenue and a side street and surrounded by relatively few buildings the building is clearly visible from a distance but the store had a rather uninviting atmosphere due to the height difference between the first floor and the frontal road. We therefore started designing with a focus on improving this condition as a matter of first priority.

霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）(2)

首先，我们需要让DESCENTE的视觉呈现更加吸引眼球，从而刺激人们进来一探究竟。因此，建筑的外立面用水泥砂浆进行了装饰，借以区分该店面和其他建筑，并在街角的岔路口放置了一个显著的标识，突出品牌特色。

Firstly we aimed to create a strong impression of DESCENTE and stimulate people’s desire to enter the store at first sight by clearly distinguishing the exterior finish of the store from the rest of the building with newly applied cement mortar finish and a large store logo facing the intersection.

霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）(3)

霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）(4)

霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）(5)

霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）(6)

我们安装了完全可打开的店面窗户，模糊了内外之间的界限，这样人们就可以随意参观。此外，一楼还设置了一个站立式的茶吧“素木茶店”，让顾客有时间逗留，充分享受在店内的乐趣。

We installed fully openable storefront windows to blur the boundary between inside and outside so that people can casually drop by. In addition a standing tea bar “Susumu Tea Shop” is provided on the first floor so that customers can take time to stay and fully enjoy the store.

霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）(7)

霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）(8)

霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）(9)

霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）(10)

霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）(11)

这家旗舰店的独特之处在于，除了包括棒球用品在内的运动服装外，还加入了其他商品种类，这与其他的DESCENTE BLANC专卖店显然非常不同。

What is unique about this flagship store is that commodity genres other than sportswear including baseball goods are incorporated unlike other DESCENTE BLANC stores.

霓虹建筑（DESCENTE东京旗舰店点亮交叉路口的清水建筑）(12)