各种颜色的寓意（颜色的含义）
各种颜色的寓意（颜色的含义）Violet/PurplePinkYellowGreenBlue
不同的颜色被认为意味着不同的东西。例如，红色调会让人感到兴奋，而蓝色调通常会让人感到放松。这两种情绪都是令人愉快的，因此，颜色本身可以在广告中产生积极的感觉。下图给出了一些国家不同颜色的感知含义。
功能性（F）：满足需求或解决问题
感官社会 (S)：传达态度、地位或社会认可
|
Red |
Yellow |
Green |
Blue |
Pink |
Violet/Purple |
Orange |
Brown |
Black |
White |
|
Lust (S) |
Competence (S) |
Good Taste (F) |
Masculine (S) |
Sophistication (S) |
Authority (S) |
Warmth (S) |
Ruggedness (S) |
Grief (S) |
Happiness (S) |
|
Power (S) |
Happiness (S) |
Envy (S) |
Competence (S) |
Sincerity (S) |
Sophistication (S) |
Excitement (S) |
Sophistication (S) |
Sincerity (S) | |
|
Excitement (S) |
Inexpensive (F) |
Eco-Friendly (F) |
High quality (F) |
Feminine (S) |
Power (S) |
Expensive (F) |
Purity (S) | ||
|
Love (S) |
Low Quality (F) |
Health (S) |
Corporate (F) |
Fear (S) | |||||
|
Speed (S) |
Money (F) |
Reliability (F) | |||||||
|
Anger (S) |
