你的童年记忆在哪里(你的第N个童年回忆即将消失)
你的童年记忆在哪里(你的第N个童年回忆即将消失)What were your favorite toys and games during childhood? For China's post-80s and post-90s generations their answer might be "xiaobawang" – a home-made game console that was once the most popular in the country.5月12日,小霸王领先科技有限公司CEO吴松对此回应称,只是上海办公室关闭了,项目还在,几个月后会有新消息。2018年4月,小霸王曾宣传了新游戏产品,但新产品至今仍未上市,这不禁让人对其前景捏一把汗。很多人的游戏启蒙也是从小霸王游戏开始:“小霸王领进门,修行靠个人。”然而最近这个昔日的游戏霸主,却被曝面临解散危机。有媒体报道称,小霸王游戏机项目团队已于5月10日解散,其游戏
“小霸王游戏,其乐无穷”
还记得这句熟悉的开场白吗?
小霸王是80后、90后的集体童年回忆,想当年谁不想拥有一台自己的小霸王?
在那个年代,它仿佛是一款“社交神器”,没玩过小霸王你出门都不好意思和小伙伴说话。
很多人的游戏启蒙也是从小霸王游戏开始:“小霸王领进门,修行靠个人。”
然而最近这个昔日的游戏霸主,却被曝面临解散危机。
有媒体报道称,小霸王游戏机项目团队已于5月10日解散,其游戏机官方网站(www.playzplus.com)也已经无法正常访问。
5月12日,小霸王领先科技有限公司CEO吴松对此回应称,只是上海办公室关闭了,项目还在,几个月后会有新消息。2018年4月,小霸王曾宣传了新游戏产品,但新产品至今仍未上市,这不禁让人对其前景捏一把汗。
What were your favorite toys and games during childhood? For China's post-80s and post-90s generations their answer might be "xiaobawang" – a home-made game console that was once the most popular in the country.
The console is back in the news because of rumors that its producer Subor Culture Development Company dismissed its console development team on Friday when the official website also became inaccessible.
Wu Song the company's CEO on Sunday responded that the company had only closed its branch in Shanghai and that it is still in business. But many people are worried about the uncertain prospects of the company since new video game products that the company promoted in April have not reached the market yet.
昔日的王者
上个世纪90年代初,电脑刚在国内兴起。在这段从电视到电脑的过渡期,一种叫“学习机”的东西横空出世。
一个计算机键盘,一张电脑学习卡带,一台电视机,把这几样东西组装在一起,就变成了一套“电脑”学习系统。虽然小霸王最初业务也主要是“儿童学习电脑”,但其中内置的各种游戏让其大受欢迎,迅速占据国内市场的半壁江山。
红遍大江南北的小霸王后来还出了洗脑神曲《拍手歌》:“你拍一,我拍一,小霸王出了学习机”;请了成龙当代言人,“望子成龙小霸王”的广告词如今还是朗朗上口。
At the beginning of the 1990s a computer was still an unaffordable luxury for most Chinese families. As a result the "learning machine" a "replacement" for a computer was developed and soon gained great popularity. The machine was basically a keyboard with Latin letters and people could learn simple coding languages by connecting the keyboard and videotape with a television screen.
Xiaobawang meaning Little Tyrant in English was one of the most popular "learning machines" at that time. Later it began to dominate the market after the company developed a new kind of keyboard that could be used as a video game console. The marketing campaign was also successful with the company staging a coup by getting superstar Jackie Chan to endorse its products.
然而不得不承认的是,小霸王的成功却源于“山寨”。1983年,任天堂第一台红白机Family Computer(FC)诞生,大受追捧,世界各地游戏迷们都开始追逐并沉迷这种卡带式电视游戏。小霸王游戏机破解和模仿了任天堂FC的许多游戏资源。超级玛丽、魂斗罗,坦克大战、影子传说、忍者神龟……“山寨”了任天堂的小霸王成为了接触这些经典游戏的主要渠道。
然而,一味地照搬照抄,没有推陈出新,很快让小霸王巅峰不再。随着索尼、任天堂等大公司游戏产品打入了中国市场、电脑的普及以及网络游戏的盛行,小霸王逐渐消失在人们的视野中。
But many people found that the games played on Little Tyrant were often variations of Japanese games especially those classical games developed by Nintendo. With the lack of innovation Little Tyrant became less competitive in the video game market when matched against Nintendo and Sony. With the popularization of computers and the rapid development of online computer games Little Tyrant began to fade away.
靠情怀,小霸王还能恢复往日荣光吗?
虽然江湖已经鲜有关于小霸王的“传说”,但它的高光时刻依然存在于一众80后、90后的童年记忆中。
小霸王面临解散危机的消息一出,不少网友就陷入了一波“童年回忆杀”。
也有网友在反省自己当年薄弱的知识产权保护意识。虽然小霸王给自己的童年带来了欢乐,自己却在无形中侵犯了知识版权。网友们认为,如果光靠卖情怀却没有自主创新,那么终究会被淘汰。
还有网友表示小霸王只是一个缩影,其背后却反映了国产主机游戏产业存在的诸多问题。怀揣“国产主机游戏”梦的游戏迷们,依旧希望能有一款让人骄傲的国产主机游戏产品。
The rumor about the alleged demise of the once popular childhood game console triggered reminiscences online. Many shared their game playing experiences and memories of the product on social media site Weibo. Apart from the nostalgic feelings there was some criticism. For some Chinese gamers Little Tyrant mirrored the problems and difficulties existing in China's video game industry which is still expected to provide high quality products.
注意!前方一大波“高能回忆杀”
大部分时候,记忆是很私人的事情。
而法国社会学家哈布瓦赫在1925年首次提出“集体记忆”的概念,指的是:
在一个群体里或现代社会中人们所共享、传承以及一起建构的事或物。
对于80后、90后来说,千禧年间那些具有时代感的,曾经习以为常而今却退出时代舞台的事物,包括小霸王游戏机,都成为了这一代人的集体记忆。
In 1925 French philosopher/sociologist Maurice Halbwachs first raised the concept of "collective memory " referring to the memories of a group of people who have collected them through shared social experiences.
For kids born in the 1980s and the 1990s certain objects which were once commonplace and popular but have disappeared over time have become part of the collective memory of entire generations arousing feelings of nostalgia.
电脑
那时的计算机课还需要穿鞋套进入机房。有一阵据说局域网中了病毒,于是老师上课带全班玩暗黑破坏神。
“小时候上电脑课,老师只让打开word练打字,打完了只能调戏office助手。”
瑞星狮子睡觉还有打呼声,据说曾经引起过家庭误会夫妻纠纷。
现在依然觉得最经典的游戏。
还有那个年代的ADSL拨号上网,当时尚不知wifi为何物。
电子产品
GB,GBC,GBA三级进阶。自己为了买一个,存过200元巨款。
曾经听音乐必备两大法宝:随身听和CD机。
现在连Ipod都进入了历史舞台。
手机从直板到翻盖到滑盖,做梦都想要一台N97。
姑娘手里要是有一台LG棒棒糖,那可真是整条街最靓的小机灵鬼了。
虽然叫电子辞典,但更多时候还是用来打游戏。
雪糕
到了夏天家里就会成袋的批发冰激凌,而学校外小卖部最受欢迎的常年就是那几样。
看着奇怪,吃着“真香”,后来坊间开始流传是用鞋子废料做的。
娱乐
曾经人手一个,风靡全国。有的同学的可以“睡眠”,后来一问,几十块钱一个。
文具
全自动铅笔盒,是个小孩都想拥有。
削笔超级拉风的自动卷笔刀。
还有“集齐七个颜色就能花掉你所有零花钱”的各式橡皮和印章。
童年阴影系列
每个动物都是为人类牺牲了性命才成为十二生肖,今天好像也细思恐极。
《魔方大厦》:国产动画恐怖片,童话大王的cult力作。
“疯狂的兔子!疯狂的兔子!”
还有使冯远征老师家喻户晓,至今还让人不寒而栗的《不要和陌生人说话》。
对有些人来说,这个可能也算一种成长的阴影。
最后,它们就成了这样的存在:有也不会觉得要珍惜,没有了又觉得可惜。
Nostalgia for nostalgia's sake.