grow营销模型：Alevel商务知识点 市场营销

grow营销模型：Alevel商务知识点 市场营销第二阶段--收集有助于做出决定的数据。这将涉及广泛使用市场调查，以收集有关市场规模、市场增长、客户对公司及其产品的看法、竞争对手等的定性和定量数据。第一阶段 - 设定营销目标（通常基于公司的目标）。例如，如果公司的主要目标是增长，那么营销目标可能是增加其产品销售的市场数量。Stage 3 - Form hypotheses (theories and strategies about how best to achieve the objective). For example a medium-sized UK manufacturer of shoes may start selling products in the lucrative North American market or it may decide to concentrate on new segments o

Marketing Model 营销模式

This is a framework for making marketing decisions in a scientific manner. It is derived from Frederick Taylor's method of decision-making. The model has five stages:

这是一个以科学方式进行营销决策的框架。它源于弗雷德里克-泰勒的决策方法。该模型有五个阶段：

Stage 1 - Set the marketing objective (normally based on the company's objectives). For example if the company's main objective is growth then a marketing objective may be to increase the number of markets in which it sells its products.

Stage 2 - Gather the data that will be needed to help make the decision. This will involve the extensive use of market research to gather qualitative and quantitative data concerning the market size the market growth customers' perceptions of the company and its products the competitors etc.

Stage 3 - Form hypotheses (theories and strategies about how best to achieve the objective). For example a medium-sized UK manufacturer of shoes may start selling products in the lucrative North American market or it may decide to concentrate on new segments of the UK market (e.g. sports-shoes).

Stage 4 - Test the hypotheses. Each hypothesis will be analysed to see its potential profitability and the likelihood of success. This will be carried out through further market research possibly by test marketing a product in a small geographic area in order to assess its potential for success.

Stage 5 - Control and review the whole process. This involves implementing one of the hypotheses via the marketing mix and looking at its outcome (ie did it meet the objective? could it have been improved?). This will help the business to set future strategies and plans which will be achievable and realistic.

第一阶段 - 设定营销目标（通常基于公司的目标）。例如，如果公司的主要目标是增长，那么营销目标可能是增加其产品销售的市场数量。

第二阶段--收集有助于做出决定的数据。这将涉及广泛使用市场调查，以收集有关市场规模、市场增长、客户对公司及其产品的看法、竞争对手等的定性和定量数据。

第三阶段--形成假设，（关于如何最好地实现目标的理论和策略）。例如，一家中等规模的英国鞋类制造商可能开始在利润丰厚的北美市场销售产品，或者它可能决定专注于英国市场的新领域（如运动鞋）。

第四阶段--测试假设。将对每个假设进行分析，以了解其潜在的盈利能力和成功的可能性。这将通过进一步的市场研究来进行，可能的话，在一个小的地理区域试销一个产品，以评估其成功的潜力。

第五阶段--控制和审查整个过程。这涉及到通过营销组合实施其中一个假设，并观察其结果（即它是否达到了目标？） 这将有助于企业制定可实现的、现实的未来战略和计划。