几分钟让你了解一本书：十分钟看完一本书戳盒子

几分钟让你了解一本书：十分钟看完一本书戳盒子创意型和营销高管;Anyone with a great idea or dream project that they wish to pursue.Who's it for?Creative types and marketing executives；Entrepreneurs and advertisers；

本文取自高汀Seth Godin新作《戳盒子》，戳代表挑战，盒子表示未知。书中主张拒绝坐等，主动出击等，“开始”比什么都重要！

What's it about?

Poke the Box (2015) dives deep into today's connected economy where initiative and innovation are more important than financial capital or prestige. If you want to embrace innovation and be the first to stick your neck out with a new idea you must overcome your fear of failure and keep bouncing back when you get knocked down. This is a handbook for those who need a push to take their ideas off the drawing board and into the real world.

《戳盒子》(2015)深入探讨了当今互联经济，在这里，主动性和创新比金融资本或声望更重要。如果你想拥抱创新，并成为第一个敢于尝试新想法的人，你必须克服对失败的恐惧，在被击倒时保持反弹。这是一本为那些需要推动他们的想法从图纸到现实世界的手册。

Who's it for?

Creative types and marketing executives；

Entrepreneurs and advertisers；

Anyone with a great idea or dream project that they wish to pursue.

创意型和营销高管;

企业家和广告商;

任何希望追求一个伟大的想法或梦想项目的人.

Five key ideas：

1.In today’s ever-shifting economy the ability to adapt and change is essential for success.

2.In order to be a winner you have to poke the box.

3.Failure is a necessary part of success.

4.Success requires determination and consistent innovation.

5.Beware of overstarting.

1.在当今不断变化的经济中，适应和变革的能力是成功的关键；

2.为了成为一个赢家，你必须去戳那个盒子；

3.失败是成功的必要部分；

4.成功需要决心和持续的创新；

5.当心overstarting-即上一个还未完成就开始一个新的.

Final summary：

Innovation is the key to success and it comes from poking the box seeing what the response is and testing out exciting ideas. Bringing an idea to life is easier said than done but by recognizing our fears around failure we can push ourselves to take the big leap into the unknown. Whether it’s a ground-breaking concept or a small personal project every endeavor requires the appropriate amount of attention preparedness and determination to see it through to the end.

创新是成功的关键，它来自于戳下盒子，看看反应是什么，测试令人兴奋的想法。将想法付诸实践说起来容易做起来难，但是通过认识到我们对失败的恐惧，我们可以推动自己向未知迈出一大步。无论它是一个开创性的概念还是一个小型的个人项目，每一个努力都需要足够的注意力、准备和决心把它坚持到底。

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